Saturday, October 28, 2023

E-461: Easily Offended

 Random Vegas

The music video for U2’s “I Still Haven’t Found What I’m Looking For”, filmed in downtown Las Vegas in 1987, was done in one take, shot in less than 3 hours with a skeleton crew and an unsuspecting cast of extras. All the stuff in the video really happened.  The music video is credited with introducing, or in some cases re-introducing, Fremont St to the masses and creating a demand for the area that it hadn’t had in a long time. This would go on to spark the need to renovate the area with an attraction that would draw people to it.  Today, we know it as the Fremont St Experience.  (RJ.com)


Twitpic of the week

The rebranding of a property must be an inexpensive process.  Consider how quickly Caesars Entertainment rebranded Imperial Palace into the Quad, shared by @MeltzVegas, only to rebrand the property less than two years later into the Linq.  Naming aside, we’ve been a fan of the properties transformation from what was considered by most to be one of the worst properties on the strip when it was Imperial Palace into what we have today.  I can’t emphasize enough that Keren wouldn’t step foot in Imperial Palace and since the transformation, we’ve not only spent a considerable amount of time at the property but we’ve spent the night at more than once.  The Linq is proof concept that you can make a discount version of Cosmopolitan.


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Saturday, October 21, 2023

E-460: Human Cholesterol

 

 Random Vegas

Roughly 26 international destinations are reachable from Las Vegas (@lasvegasweekly)

Twitpic of the week

In Las Vegas, perspective is everything.  While some may look at gambling losses as a negative, those that love the city understand its part of the dance that leads to a win.  This week, @luckytraveling shared a POV that reminds one that even when passed out on a casino floor one can still find beautiful imagery.  Captured is a view of the Cromwell hallway from the floor up to the chandeliers and while it doesn’t feature anyone on the floor, its easy to make that leap in a monologue.

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Saturday, October 7, 2023

E-459: Like A Period

 Random Vegas

Advertising at the Sphere costs approx. $450k for a one-day campaign, $650k for a week.  For comparison, traditional billboards cost $20k a month, Mekka Walgreen’s is $65k a month and a 30 second spot during the 2024 SuperBowl will run you $7.5 million. Pricing for the Sphere does include production development of the ad.  (VitalVegas & News3lv.com)

Twitpic of the week

Barbary Coast, in all her chasing lights glory, shown here by @las_when as she was originally introduced to the market, with a white exterior.  Even better, this picture was taken before the pedestrian walkway was installed.  This was Fremont quality exterior lighting, not found on the strip in too many places these days.  While we prefer the property it is today, Cromwell, we will always prefer this signage.

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